ECOMMERCE GROWTH ENGINEER // FRACTIONAL PARTNER FOR DTC BRANDS
BENEDICT XYRYL URAG
01 / WHO I AM
Most brands stitch together five freelancers and hope it adds up to growth. I am the one hire who owns the whole machine: the storefront people land on, the SEO that brings them, the funnel that converts them, the emails that bring them back, and the automations that keep it running without you in the loop. I learned it by running all of it for a real brand, not a slide deck.
02 / EXPERIENCE
APR 2026 - PRESENT
SHOEZERO
Technical Director
Owning technical strategy for a custom-shoe ecommerce brand: the systems, the automations, and the roadmap that keeps a lean team shipping.
DEC 2025 - APR 2026
SHOEZERO
Automations & System Integration Specialist
Wired the Shopify ecosystem into end-to-end workflows covering fulfillment, support, and storefront ops that run without hand-holding. Built agentic workflows that make routine decisions on their own and escalate only when it matters.
MAY 2025 - NOV 2025
EVERYTHING TO GAIN
Senior Recruiter
Built a full recruitment engine from the ground up: sourcing, screening, pipelines, offers for technical roles. Automated repetitive recruiting ops to boost pipeline throughput.
DEC 2024 - MAY 2025
EVERYTHING TO GAIN
Recruiter
Technical recruitment and internal automation: sourcing, screening and hiring for technical positions.
2022 - 2024
EARLIER
Fiverr Graphic Designer · NWORLD Shopify Manager · Kapelonggo Assistant Manager
Freelance design, Shopify store operations, inventory systems and reporting. The foundation years.
03 / WHAT I DO
Storefront & UX/UI
The store people actually trust and buy from. Theme logic, layout, and the details that make a first-time visitor comfortable enough to check out.
SEO & Traffic
A pipeline of qualified buyers, not just clicks. Technical SEO, content structure, and the fundamentals that compound over time.
Conversion Rate Optimization
More orders from the traffic you already have. I find where the funnel leaks and close the gaps with evidence, not guesses.
Retention & Email Marketing
The second and third purchase, on autopilot. Klaviyo flows and campaigns that bring buyers back without you lifting a finger.
Automation & AI Systems
The busywork disappears. Agentic workflows handle routine decisions and escalate to a human only when it matters.
Growth Consultation
The plan for which lever to pull first, grounded in your numbers. A clear roadmap before anyone writes a line of code.
04 / HOW I WORK
Discovery
A short call to map what's manual, what's breaking, and whether I can actually help. If I'm not the right fit, I'll say so on that call.
Scope
You get a plain-language plan: what gets connected to what, what it costs, and what done means. No surprise invoices.
Build
I build in the open. You can see what's wired to what at every step. Nothing is a black box you can't audit.
Handoff
Documentation, a walkthrough, and a guarantee: if something I scoped doesn't work the way we agreed, I fix it. No charge.
05 / CONTACT
LET'S BUILD SYSTEMS THAT RUN THEMSELVES
Tell me where your store is leaking time or money. I reply within 24 hours.